We knew that we needed to build a brand new application that would combine multiple existing retail locations under one roof. Iron Speed Designer made this very easy! We were able to implement the Iron Speed Designer application seamlessly-flawlessly and almost immediately.

The application is used by internal company employees at both the corporate and retail management level. The application links several "inherited" databases and systems so that everyone can access company information in one place.

Our employees use the application for almost all managerial processes, including:

	Point-of-sale operations
	Inventory control and tracking
	Pricing, sales, and promotions
	Customer management and marketing
	Employee management
	Customized reports
	Information security

There are approximately 250 to 500 database tables. The largest is the “Inventory-on-Hand” table with over 800,000 records. This table contains the gross inventory for all 44 retail locations, with inventory valued at between $1 and $5 million dollars.

With anywhere between 30 to 60 corporate employees and 100 retail employees using this application each day, there are countless transactions running through the application each day. Company employees can access the application through one of 56 web pages (eight primary, 16 secondary, and 32 tertiary). We would not be able to conduct business today without the functionality this application provides; it has become an invaluable tool to the success of our business.

Based on what I’ve heard from other small groups of developers working on similar hand-built applications, I believe it may have taken six times as to create this application by hand. In fact, I really don’t see how this project would have been possible without Iron Speed Designer. We do not have a dedicated team of developers on staff, as we are a small, growing retail shop. This would have been a nightmare on our own without Iron Speed Designer.

Visit www.btwwwretail.com.