Emma runs an online business selling handmade teddy bears. She has been making the cute bears
for about seven years, selling them on Etsy.com, Bear Pile, and eBay. The new application gives
Emma a place to showcase all of her loveable creations for potential clients.
A catalog of handmade Emma’s Bears available for adoption.
When Emma completes a bear, she logs into the admin section of the application, uploads
photos of her new creation, and enters a description. Although she doesn’t understand
HTML, she uses the Iron Speed Designer rich text editor to format attractive descriptions
in multiple colors and fonts to suit her creative ideas.
Each bear has its own page and description.
As each bear is added, the site automatically creates an RSS Image Feed that generates a
promotional slide show. The slide show can be displayed on other websites.
Emma’s Bears slide show is updated automatically every time she adds a new bear.
I also use the RSS feed to automatically update Emma’s Twitter profile. Every time she uploads
a new bear, a quick description gets sent to Twitter, intermingled with her manual “tweets” at
http://twitter.com/emmasbears. After the bear is added to the site, it is publicized on Twitter,
and various blogs that display her slideshows.
Interested people go to the website, and are able to browse through her inventory by price, size,
color, material, etc. They find the bear that they’d like to “adopt,” click on the “Buy it now”
link, and become the proud parents of a loveable teddy bear.
Editing the bear description is easy using the Rich Text Editor, even though Emma doesn’t know any HTML.
Emma lives in Australia and her prices are in Australian dollars. The website looks up an external
currency conversion web service, and then also displays all prices in United States dollars.
Emma has a link to the eCommerce site to handle her sales. We decided there was no need to duplicate
the checkout and payment functionality in our website since e-commerce sites already do this efficiently.
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