The Dynamic Land Sales website was developed for Certeza Land Development Corporation,
a real estate development firm in Iloilo City, Philippines. To date, they have developed
approximately 17 housing subdivisions, often referred to as villages. Over 10,000 people
access their website each month! The Dynamic Land Sales site manager, the administrative
portion of the website, was built with Iron Speed Designer. The application allows the
business owner to maintain the corporate website without hiring a full time .NET web developer.
It manages development projects, tracks prospective customers, and maintains existing marketing
campaigns.
The information managed in the ProjectsInfo tab is displayed on the main projects page and its' sub-pages.
Upon logging into the Dynamic Land Sales site manager, the user can apply changes to the
Dynamic Land Sales website. The user cannot alter the layout of the administrative application
itself. Users can add new development projects to the central part of the website, or update
an existing project by accessing the Project Info tab. The term ‘project’ refers to a new housing
subdivision. Each project includes a map, a subdivision plan, and at least one primary image which
is displayed on the website’s project page. A user can select the primary picture for a project
from a pre-populated drop down list in order to edit an existing project. Since an image is required
for each project, a default picture is shown on the website when no primary picture is selected.
Users can click on any thumbnail image to change the default picture display.
The application uses a third-party HTML editor to format text for various elements of a
subdivision profile, including the project description, company profile, and other services.
The application organizes the projects automatically by project type, which is determined by
the site administrator when adding new projects. The project type can be “part owner” or
“contract”. The website also maintains a timeline for each subdivision plan, so for example
when a price list is updated, the date is shown on the website. This update is applied automatically
when changes are made to the database.
Internally, application users can send emails to other Certeza Land employees as well as to
external customers. Emails sent through the website are stored in the database as a back-up.
These emails can be viewed and sorted by subject, sender or date, making it convenient to manage
large amounts of information.
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