Starting with the .NET Framework 4.5 and Visual Studio 2012, deployment is handled by Visual Studio using the Publish option , which creates the deployment folder. This is not the same kind of deployment folder produced by earlier Web Deployment projects. Once the Visual Studio deployment folder is produced, simply copy it to a folder on your production server and import the deployment package to IIS.
Select the deployment package
The application is now deployed.
Deploying Applications with the Deployment Wizard